RCS vs. WhatsApp vs. E-Mail
Die Fakten im Vergleich
(3,8 Mrd. in 2026)
(3,59 Mrd. in 2027)
(~78 Mio. bis Ende Q2 2025)
(~53 Mio. bis Ende 2025)
(~8,4 Mio. bis Ende Q2 2025)
Features
Genehmigung senden
Ergebnisse
(Buttons, Rich Media, etc.)
(Chatbots, interaktive Buttons)
= garantierte Wahrnehmung
= weniger Flexibilität
= geringe Sichtbarkeit
Kunden reagieren besser.
Werbung stört.
geringe Sichtbarkeit.
Features
(Bilder, Videos, Audios)
(senden/
anfordern)
Wallet-Pässe (Google Wallet)
Datenpunkte
Schaltflächen
Preismodelle
Nutzer
FAQ
Frequently Asked Questions
RCS (Rich Communication Services) is the next generation of SMS. It combines the simplicity of text messaging with interactive features like images, videos, buttons, and read receipts — all without requiring an extra app. It works directly through the built-in messaging app of most smartphones.
No download is required. RCS is already integrated into most smartphones and runs directly through the default messaging app — no additional installation or registration necessary.
No, RCS is not a standalone app like WhatsApp but is built directly into the messaging app of each smartphone. While WhatsApp is primarily used for personal communication, RCS is ideal for businesses because business messages stay clearly separated from private chats.
RCS messages are almost always delivered, since there’s no classic spam folder. If you get flagged repeatedly, providers may review your sending behavior. But don’t worry — we help you stay compliant with all guidelines .
Thanks to our intuitive platform, you can send your first messages within a few days. We help with setup and campaign planning so you get results quickly .
RCS doesn’t replace email — it complements it. Use RCS for high-impact, time-sensitive messages and email for long-form or formal communication. Combined, you get the best of both worlds.
We are an Austrian company, which means all data stays 100% within the EU. There is no forwarding of data to U.S. companies, which further increases data security.
No — you get a ready-to-use platform that’s easy to operate. We’ve taken care of the technical side so that marketing managers, CRM teams, or business owners can launch campaigns directly — no IT integration or coding required .
Costs depend on the destination country of the RCS messages. We’ll give you a transparent price overview based on your target market. Feel free to contact us for a custom quote .